
I found an article written by ABC News on September 1st, 2007 titled Controversial Breastfeeding Ads Toned Down and it got my attention because of the advertisements used in order to influence women to breastfeed their babies instead of using formula. ABC News writes, “A series of advertisements advocating breastfeeding that you were never meant to see feature inhalers and syringes designed to look like baby bottles accompanied by statistics about the health risks of not breastfeeding.” (ABC News, 1). The image shown above this paragraph represents how the media is portraying the controversial debate and it has many mothers heated.
I personally believe that breastfeeding is more effective for a baby’s health but that does not mean that I believe every woman should breastfeed. That is a decision that every mother can make for themselves. The point is that the media should not be going to the extreme as it went when photos of syringes were released. ABC News reported, “One of the worst things you can do is to force or coerce or cause a woman to breast-feed when she really doesn’t want to, because that’s a recipe for disaster,” said Dr. Myron Peterson, director of medical affairs at the Cato Institute.” (ABC News, 1).
I thought this advertisement was interesting and it portrays how relentless and evil the media can be to prove a point to those who choose to use formula over breastfeeding. According to the textbook written by the Gambles’ titled The Gender Communication Connection. Chapter 13 titled Gender and the Mass Media talks about the effects that media has on people and reads “The media are among our primary learning sources. While society, our parents, teachers, and friends influence us, the media are also influential in determining how we think about our lives and what we think about women and men.” (Gambles’, 351).
ABC News, (2007, September 1). Controversial Breastfeeding Ads Toned Down. Retrieved May 4, 2009, from ABC News: Start Here Web site: http://images.google.com/imgres?imgurl=http://a.abcnews.com/images/GMA/abc_gma_breastfeeding_070901_mn.jpg&imgrefurl=http://a.abcnews.com/GMA/story%3Fid%3D3549451&usg=__9Lq_D4JKP6QOkksMPCs7dqZ4Sro=&h=240&w=320&sz=15&hl=en&start=26&um=1&tbnid=CtOphx7sTMPweM:&tbnh=89&tbnw=118&prev=/images%3Fq%3Dcontroversial%2Badvertisements%26ndsp%3D20%26hl%3Den%26sa%3DN%26start%3D20%26um%3D1
Michael W, Teri Kwal, Gamble (2003). The Gender Communication Connection. Boston, MA: Houghton Mifflin Company.